Your blonde's best friend. Ultra-pigmented purple shampoo that neutralises brass, tones and strengthens in one powerful step.
Eliminates brassy yellow and orange tones
Ultra-pigmented violet formula for maximum toning
Strengthens and repairs blonde hair from the core
Keeps blonde cool and bright between appointments
Recommended 2–3 times per week
Best for blonde, highlighted and grey hair
This shampoo features key ingredients salicylic acid to strengthen and repair blonde hair from the core and pure violet (purple) pigments to remove unwanted brassiness and leave blonde hair colour cool and bright. It's the at-home toning solution your blonde needs to stay salon-fresh between appointments — without the trip or the cost.
Pure Violet Pigments
Salicylic Acid
Citric Acid
Triple Acid Protein Complex
Amino Acids
Glycerin
Wearing gloves, apply to wet hair
Lather and rinse
For maximum toning, leave second lather on 3–5 minutes